Cheap Business Calls in UK are BT’s Capped Calls the Answer?
Written by Lee Gibbins on Tuesday, September 30th, 2008 in Saving.
BT the UK’s largest telecoms provider is using call capping as a means of attracting customers into 1 or 2 year agreements. This article intends to find out if ‘call capping’ actually benefits the average business.
The problem with trying to decide if these deals are good or bad is the difficulty in obtaining information - BTs website does not seem to give call rates up easiliy - their pricelist points visitors to 58 mult-page documents hence, information is lets just say not made easy to find. The helpless search utility provided by BT also proved equally challenging at delivering any form of digestable results - calling for information proved the best way.
The next task was to establish UK’s average call length. Telecost performed a study in 2002 of 100 UK businesses ranging from high users such as call centres to small enterprises at variuos locations. Over 2 million calls were analysed with results as shown below:
Average length of call to a mobile (07 numbers) - 110 seconds.
Average length of call to landline (01 numbers) - 112 seconds.
Average length of landline call (02 numbers) - 121 seconds.
If the average call length is 2 minutes then the following stands to reason:
A 2 Minute call through BT Standard Rate to mobile would cost 45p and to landline would cost 15p (inc call setup fee).
A 2 Minute call through BT’s ‘Business Plan’ to mobile would cost 25p (capped) and to landline would cost 8p on a 1 year contract.
A 2 minute mobile call using BT’s ‘Oneplan’ is 20p (capped) and a 2 minute landline call is 5p (capped) on a 2 year contract with additional BT services required.
A 2 minute mobile call using Westlake LCR is 18p and a 2 minute landline call is 2.5p on a one year contract.
A 2 minute call through Midland Telecom to mobile would cost 16p and to landline would cost 1.8p on a 1 year contract with a minimum spend requirement.
A 2 minute call through Gradwell Business VOIP to mobile would cost 20p and a 2 minute call to landline would be free (on all inclusive tarif else the call would cost 2.5p) on a 3 month contract.
The conclusion, based on the information above being correct therefore is:- if you own an ‘average’ business then you are better off with LCR or VOIP. If your bunsiness makes longer than average phonecalls then you are better off staying with BT, although…
The most efficient way to handle business calls is to use a telephone system such as Asterisk which is able to route calls via the most efficient methods: ie. route all national calls through VOIP hence take advantage of free calls and unlimited outbound trunks. Route mobile calls through GSM gateways to benefit from free calls to staff mobiles & mobile call rates of 4.5p. It is also not a bad idea to have a few BT lines on Oneplan to route long calls. This method also allows gives the user the benefit of mutiple failovers.
Call rates in this report were obtained in Sept 08 - some of the information above may or may not be accurate at the time you read this article hence this information should be treated as a yardstick.


